Blog Tour

#BBNYA2020 Blog Tour: Stay Mad, Sweetheart by Heleen Kist @BBNYA_Official @foliosociety

Featured Image - BBNYA 2020 Blog Tour - Stay Mad, Sweetheart by Helen Kist

Hello, my lovelies. Today is my stop on the BBNYA 2020 winning finalists Blog Tour. I’m shining my bookish spotlight on 3rd place winner Stay Mad, Sweetheart by Heleen Kist. A fresh, topical and enthralling page-turner of a book that some reviewers are calling a dark yet empowering feminist thriller.

What’s Stay Mad, Sweetheart about?

This post contains affiliate links (marked *). If you buy anything using my links, I'll receive a small commission from the sale, which helps run this book blog. Thanks. 🙂

#BBNYA2020 Blog Tour: Stay Mad, Sweetheart by Heleen Kist   @BBNYA_Official @foliosocietyTitle: Stay Mad, Sweetheart by Heleen Kist
Series: Standalone Novel
Published by Red Dog Press on 13th November 2019
Genres: Thriller
No. of Pages: 337


Data scientist Laura prefers the company of her books to the real world – let alone that cesspit online. But when her best friend Emily becomes the victim of horrific cyberbullying, she makes it her all-engulfing mission to track down the worst culprits.

Petite corporate financier Suki is about to outshine the stupid boys at her firm: she’s leading the acquisition of Edinburgh’s most exciting start-up. If only she could get its brilliant, but distracted, co-founder Laura to engage.

Event planner Claire is left to salvage the start-up's annual conference after her colleague Emily fails to return to work. She’s determined to get a promotion out of it, but her boss isn’t playing ball.

As the women's paths intertwine, the insidious discrimination they each face comes to light. Emboldened by Emily’s tragic experience, they join forces to plot the downfall of all those who've wronged them.
But with emotions running high, will the punishments fit the crimes?

A pacy and suspenseful novel with its feet firmly in the #MeToo era. 9 to 5 meets Suits with a dash of Black Mirror.

Review Format: eBook
Purchase Links: Books2Read - Universal eBook Link ¦*

Stay Mad, Sweetheart is marketed as a dark thriller. I was offered an eBook to read as part of this tour, however, I chose not to read it myself. My menopausal sensibilities can only cope with cozy mysteries at the moment. 😉 However, I’ve read many glowing reviews and it’s a book that’s received high praise.

Keep reading to find out more about the book’s author, Heleen Kist and the Book Bloggers’ Novel of the Year Award.

About Heleen Kist

Author - Heleen Kist

I'm Heleen and I love writing novels.

If this sounds like an addiction, that's because it probably has become one.

I'm Dutch and I live in Glasgow with Scottish husband and our two kids.

My debut crime novel IN SERVITUDE came out in 2018. I'm very proud of its success in various awards + reviews.

STAY MAD, SWEETHEART is my latest novel: a dark yet empowering feminist thriller that's getting rave reviews already.

But, what’s the BBNYA all about?

What’s the BBNYA?

BBNYA 2021

BBNYA is a yearly competition where Book Bloggers from all over the world read and score books written by indie authors.

If you are an author and wish to learn more about the 2021 BBNYA competition, you can visit the official website ( or our Twitter account, @BBNYA_Official. If you would like to sign-up and enter your book, you can find the BBNYA 2021 AUTHOR SIGN UP FORM HERE. Please make sure to carefully read our terms and conditions before entering. 

If you are a book blogger or reviewer, you can apply to be part of BBNYA 2021 by filling out this form (also remember to read the terms and conditions before signing up)! 

BBNYA is brought to you in association with the Folio Society (If you love beautiful books you NEED to check out their website!) And the book blogger support group TheWriteReads.

I’m on the BBNYA’s panel of judges for the second year running. I can’t wait to see which indie books make the cut this year.

Thanks for stopping by and taking the time to read this spotlight post. Many of my fellow panellists said Stay Mad, Sweetheart was a favourite read. Will you be tempted to pick it up?

signature graphic. Happy reading from flora image sitting on books

Before you go, don’t forget to check out the other finalists in the BBNYA 2020.

Bye for now,

Flora x

Pinterest Pin - BBNYA 2020 Blog Tour - Stay Mad Sweetheart by Heleen Kist (6)

About Me

I'm in my late forties, my interests are varied but since menopause hit a few years ago, I find myself becoming a "grumpy old woman" all too frequently - where has my infinite patience gone!?! Lol!
I bought a Kindle in the summer of 2013 and haven't stopped reading since. If you want to know more about me, check out my blog -

(2) Comments

  1. Ellie Rayner says:

    Great spotlight Flora!

    1. Flora says:

      Thanks Ellie x

Don't be shy, leave a comment!

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: